Weight can imply sturdiness, impact, and strength. Tip: Think about your font case and weight. The simple use of line to create depth gives this modern logo a continuity and direction that’s subtle, but effective. The simple, geometric design style of Renault’s new emblem adds a movement that was lacking in the old one – with double lines symbolizing a car’s wheels on the road. However, time will tell whether the new direction will be embraced in favor of the old iconic lion emblem. It’s definitely sportier, but is it better? In terms of digital application, we think so. Designed in-house at Peugeot, the 2021 logo reflects a new philosophy of ‘living in the moment’, according to Julie David, MD of Peugeot UK. The French car manufacturer is one of the only car brands who’ve opted to reimagine their logo design altogether, rather than simply stripping it down to its raw elements. Instead, you get to look like an underground techno night in a Williamsburg basement. You no longer have to look like you literally paid a ten-year-old to create your logo in clipart. Flatter, sleeker, and more streamlined, the new lowercase GM logo is said to represent the ‘clean skies of a zero-emissions future’ and the ‘energy of the Ultium battery platform’. GM joins the ranks of many other car manufacturers who are stripping down their branding to usher in a new electric and digital era. The addition of a solid line at the top of the font gives weight, and the selection of the darker blue from the 2019 logo complements this choice nicely. Without losing the essential nature of the original, the new Planters logo is sturdy, fun, and confident.
CAR BRAND LOGOS HOW TO
The Planters logo refresh is a good example of how to build off existing elements of an already recognizable logo.
CAR BRAND LOGOS UPDATE
Playing off an old 90s design, the 2021 update by creative agency Jones Knowles Ritchie serves to make the brand ‘less synthetic and artificial, and more real, crave-able and tasty.’ĭesign yourself a new logo Get started 4. The new Burger King logo is a great example of both.Īfter two decades, the fast-food giant has retired its multicolor logo and gone back to basics.
As we covered in our most recent logo design trends report, minimalism and nostalgia are seeing a surge in popularity in the world of logo design. One of the most memorable logo redesigns of 2021 so far, Burger King started the year with a whopping rebrand. With it, Meta has taken a bold step towards colonizing the metaverse before it’s even been built. The new infinity symbol is an improvement on the old Facebook text, but it’s the new name that really caught our eye. Meta’s new brand identity marks a tectonic shift in our social landscape. Meta (formerly Facebook)īest rebrand ever? Maybe not. Check out the 2022 logo redesigns here! 1.
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